全国农担体系系徽口号及品牌形象正(zheng)式亮(liang)相
2022-09-24 08:00:02 来源：本站原创(chuang)
近日(ri)，全(quan)国农(nong)(nong)(nong)业(ye)信(xin)贷(dai)担保体系（以下简称“全(quan)国农(nong)(nong)(nong)担体系”）发布体系系徽(hui)、宣传(chuan)口号及品牌(pai)形(xing)象(xiang)(xiang)。系徽(hui)以麦穗衬(chen)托，以桥梁为底，展现体系肩负“因(yin)农(nong)(nong)(nong)立命、为农(nong)(nong)(nong)担当”使命。品牌(pai)形(xing)象(xiang)(xiang)“农(nong)(nong)(nong)农(nong)(nong)(nong)、担担与小(xiao)信(xin)”生动活(huo)泼，寓意全(quan)国农(nong)(nong)(nong)担体系专注农(nong)(nong)(nong)业(ye)、深(shen)入农(nong)(nong)(nong)村、贴近农(nong)(nong)(nong)民，通(tong)过(guo)“政银担”多方合作，着力(li)发挥政策性农(nong)(nong)(nong)业(ye)信(xin)贷(dai)担保功能作用。
全国(guo)(guo)农(nong)担体系系徽及品牌形象向体系全员(yuan)广泛征集意见，通(tong)过(guo)多轮评选产生。其中，系徽征集活(huo)动共(gong)收到(dao)来(lai)自15家省(sheng)级农(nong)担公司的(de)37个投稿作品。品牌形象着重参考了前期(qi)调研情况，由国(guo)(guo)家农(nong)担公司联合专业(ye)团队共(gong)同设(she)计完成。
系(xi)(xi)徽整体(ti)呈圆形轮廓，由34颗(ke)麦粒(li)围托而成(cheng)(cheng)，代表(biao)全(quan)国农(nong)担(dan)体(ti)系(xi)(xi)由“1+33”名（即(ji)国家(jia)(jia)农(nong)担(dan)公(gong)(gong)司及33家(jia)(jia)省级农(nong)担(dan)公(gong)(gong)司）体(ti)系(xi)(xi)成(cheng)(cheng)员共同组成(cheng)(cheng)。系(xi)(xi)徽取中国传(chuan)统民居元素为底(di)，系(xi)(xi)徽下(xia)承(cheng)桥梁(liang)，由麦穗根(gen)部(bu)衍生而成(cheng)(cheng)，代表(biao)全(quan)国农(nong)担(dan)体(ti)系(xi)(xi)发挥为新(xin)型农(nong)业经(jing)营主体(ti)引入(ru)金融(rong)活水的(de)“桥梁(liang)”作用，并提(ti)供坚强保障。
品牌(pai)形(xing)(xing)象(xiang)“农(nong)(nong)(nong)(nong)农(nong)(nong)(nong)(nong)、担(dan)担(dan)与小信(xin)”采取组(zu)合(he)形(xing)(xing)式、互动性强。设计(ji)团队分别提炼了代表新型农(nong)(nong)(nong)(nong)业(ye)经营(ying)主体、全国(guo)农(nong)(nong)(nong)(nong)担(dan)体系、以及(ji)各(ge)类协同支农(nong)(nong)(nong)(nong)主体特征的(de)(de)重要元(yuan)素，并(bing)进行艺术化(hua)设计(ji)处理。其中，“农(nong)(nong)(nong)(nong)农(nong)(nong)(nong)(nong)”的(de)(de)牛角造型、“两脚泥”形(xing)(xing)象(xiang)，“担(dan)担(dan)”的(de)(de)“鼎”状外形(xing)(xing)轮廓以及(ji)“小信(xin)”的(de)(de)水滴形(xing)(xing)态等设计(ji)创(chuang)意，细(xi)节(jie)满满，记忆点深(shen)刻，生(sheng)动诠释(shi)了全国(guo)农(nong)(nong)(nong)(nong)担(dan)体系通过加强“政银担(dan)”多(duo)方合(he)作，发挥政策性农(nong)(nong)(nong)(nong)业(ye)信(xin)贷(dai)担(dan)保的(de)(de)经济(ji)助推(tui)器(qi)功能(neng)和财政资金的(de)(de)“四两拨千(qian)斤”作用。
宣传口(kou)号确立为(wei)(wei)“因农(nong)(nong)立命(ming) 为(wei)(wei)农(nong)(nong)担(dan)当”，旨在诠释全国农(nong)(nong)担(dan)体(ti)系作为(wei)(wei)“专注农(nong)(nong)业(ye)的(de)政策性金融(rong)工(gong)具”的(de)成立初衷，以及破解农(nong)(nong)业(ye)“融(rong)资难”“融(rong)资贵”问(wen)题的(de)职责使(shi)命(ming)。此外，全国农(nong)(nong)担(dan)体(ti)系还将启用“因您而丰收”作为(wei)(wei)年度宣传活动主(zhu)题口(kou)号，展现政府、金融(rong)机构、农(nong)(nong)担(dan)等多方聚力助(zhu)推乡村振(zhen)兴的(de)丰富涵义。
2015年(nian)党中(zhong)央、国务院作出建立全(quan)国政(zheng)策(ce)(ce)性农(nong)(nong)(nong)业(ye)(ye)(ye)信贷担(dan)(dan)(dan)保(bao)体系的重大决(jue)策(ce)(ce)部署(shu)，通(tong)过(guo)创新财政(zheng)资金(jin)支(zhi)农(nong)(nong)(nong)方式，破(po)解农(nong)(nong)(nong)业(ye)(ye)(ye)“融资难”“融资贵(gui)”问题，加快推(tui)动农(nong)(nong)(nong)业(ye)(ye)(ye)供给侧结构性改革，加速现代农(nong)(nong)(nong)业(ye)(ye)(ye)发展。截至今年(nian)8月(yue)末，全(quan)国农(nong)(nong)(nong)担(dan)(dan)(dan)体系累计担(dan)(dan)(dan)保(bao)金(jin)额(e)(e)已(yi)达8949亿(yi)元，占全(quan)国涉农(nong)(nong)(nong)融资担(dan)(dan)(dan)保(bao)余额(e)(e)超过(guo)一半（据(ju)中(zhong)国融资担(dan)(dan)(dan)保(bao)业(ye)(ye)(ye)协会统计数据(ju)测算），成为担(dan)(dan)(dan)保(bao)支(zhi)农(nong)(nong)(nong)行(xing)业(ye)(ye)(ye)主力军。全(quan)国农(nong)(nong)(nong)担(dan)(dan)(dan)体系对全(quan)国县域(yu)范(fan)围业(ye)(ye)(ye)务覆盖率已(yi)达98%，担(dan)(dan)(dan)保(bao)金(jin)额(e)(e)超过(guo)1亿(yi)元的县达1600余家，已(yi)成为各级地方政(zheng)府(fu)全(quan)面推(tui)进(jin)乡村振兴的重要政(zheng)策(ce)(ce)工具。
